diff --git a/FRONTEND_ISSUES.md b/FRONTEND_ISSUES.md
index c8e8c33..e0daede 100644
--- a/FRONTEND_ISSUES.md
+++ b/FRONTEND_ISSUES.md
@@ -25,7 +25,7 @@
 
 ## Still Needs Frontend Polish
 
-- Many dashboard inline i18n ternaries remain (~280). Systematic extraction to `i18n.t()` keys is an ongoing task.
+- Dashboard inline i18n ternaries remain (~60 as of M30). Systematic extraction to `i18n.t()` keys is an ongoing task.
 - Registration cannot be fully customer-tested locally until Neon Auth environment variables are configured.
 
 ## Fixed This Session (platform audit pass)
diff --git a/README.md b/README.md
index da023d6..33aa155 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,10 @@
 # Bookra
 
-Remote-first booking SaaS aligned to the `tdvorak-fullstack` profile with these overrides:
+Booking operating layer for small local service businesses. Public booking
+pages for customers, a dashboard for owners, and the scheduling, reminder, and
+billing machinery underneath.
+
+Deployment targets:
 
 - frontend on Vercel
 - backend on Railway
@@ -8,12 +12,45 @@ Remote-first booking SaaS aligned to the `tdvorak-fullstack` profile with these
 - Stripe billing (checkout, customer portal, webhooks, SMS usage invoices)
 - no Docker-based local runtime
 
+## What it does
+
+**Public booking**
+
+- Embeddable booking page per tenant (`/book/:tenantSlug`) — services, staff,
+  locations, real availability
+- Customer self-service via manage token: view, reschedule, and cancel bookings
+- Class sessions with capacity and waitlists — customers see their waitlist
+  position
+- Structured intake fields per service (text / yes-no, required flag), asked at
+  booking time and shown to staff
+
+**Dashboard**
+
+- Calendar with day-level booking modals, bookings, customers, staff, services,
+  locations, working hours, blocked days
+- Recurring class schedules — weekly rules that materialize sessions 28 days
+  ahead
+- Waitlist management — capacity-aware promotion, session-to-session moves
+- Staff performance metrics — bookings, completion/cancellation, revenue,
+  capacity-based utilization
+- CSV exports — bookings, customers, staff and service reports
+- Activity feed — persistent notification center with a per-user read cursor
+- ICS calendar feeds — read-only tenant and staff feeds with token rotation
+- CS/EN localization throughout
+
+**Platform**
+
+- Stripe subscriptions (monthly/yearly, CZK/USD), customer portal, webhooks
+- Email reminders; optional SMS add-on via SMS Manager.cz, metered through
+  Stripe invoices
+- Admin API for tenant/plan operations
+
 ## Workspace
 
-- `apps/frontend` SolidJS frontend
-- `apps/backend` Go API
-- `packages/api-client` generated TypeScript client/types from OpenAPI
-- `packages/shared-types` shared frontend constants and helpers
+- `apps/frontend` — SolidJS frontend
+- `apps/backend` — Go API (Gin, pgx, Goose migrations)
+- `packages/api-client` — generated TypeScript client/types from OpenAPI
+- `packages/shared-types` — shared frontend constants and helpers
 
 ## Local development
 
@@ -24,6 +61,8 @@ npm install
 npm run dev:frontend
 ```
 
+Runs on `http://localhost:3000`.
+
 ### Backend
 
 ```bash
@@ -31,20 +70,24 @@ cd apps/backend
 go run ./cmd/api
 ```
 
-Both apps expect remote services:
+Runs on `http://localhost:8080`.
+
+Both apps expect remote services when not in demo mode:
 
 - Neon Postgres
 - Neon Auth
 - Stripe
 
-See `.env.example`, `apps/frontend/.env.example`, and `apps/backend/.env.example`.
+See `apps/frontend/.env.example` and `apps/backend/.env.example` for the full
+variable list.
 
 ### Demo mode
 
 Set `BOOKRA_DEMO_MODE=true` to run the backend with an in-memory repository and
 pre-populated demo data — no database, Neon Auth, or Stripe required. All
 requests are authenticated as the `demo-owner` principal. Pair with
-`VITE_BOOKRA_DEMO_MODE=true` on the frontend.
+`VITE_BOOKRA_DEMO_MODE=true` on the frontend. The seeded demo tenant slug is
+`studio-atelier`; its public page is `/book/studio-atelier`.
 
 ## CI/CD
 
@@ -75,45 +118,45 @@ npm run verify
 Runs API-client generation, frontend typecheck, backend tests, and both builds.
 Run this before pushing.
 
-## Brand Colors
+## Design system
 
-Bookra uses a sophisticated color system designed for modern booking interfaces with support for both light and dark themes.
+Bookra uses a warm, editorial palette implemented as CSS custom properties in
+`apps/frontend/src/styles/index.css`, with light and dark themes.
 
-### Primary Palette
-- **Canvas** (`--color-canvas`): #FFFFFF (light) / #0A0A0A (dark)
-- **Canvas Elevated** (`--color-canvas-elevated`): #F8F9FA (light) / #1A1A1A (dark)
-- **Canvas Sunken** (`--color-canvas-sunken`): #F1F3F4 (light) / #252525 (dark)
+### Surfaces
 
-### Accent Colors
-- **Primary** (`--color-primary`): #3B82F6
-- **Primary Hover** (`--color-primary-hover`): #2563EB
-- **Primary Active** (`--color-primary-active`): #1D4ED8
+- **Canvas**: warm cream `hsl(40 25% 97%)` light / dark counterpart per theme
+- **Canvas elevated/subtle/sunken**: stepped warm neutrals
 
-### Semantic Colors
-- **Success** (`--color-success`): #10B981
-- **Warning** (`--color-warning`): #F59E0B
-- **Error** (`--color-error`): #EF4444
-- **Info** (`--color-info`): #06B6D4
+### Ink (text)
 
-### Text Colors
-- **Text Primary** (`--color-text-primary`): #111827 (light) / #F9FAFB (dark)
-- **Text Secondary** (`--color-text-secondary`): #6B7280 (light) / #D1D5DB (dark)
-- **Text Muted** (`--color-text-muted`): #9CA3AF (light) / #9CA3AF (dark)
+- **Ink**: `hsl(25 15% 12%)` — primary text
+- **Ink muted**: `hsl(25 10% 42%)`
+- **Ink subtle**: `hsl(25 8% 58%)`
 
-### Border & Surface
-- **Border** (`--color-border`): #E5E7EB (light) / #374151 (dark)
-- **Surface Glass** (`--color-surface-glass`): rgba(255, 255, 255, 0.8) (light) / rgba(0, 0, 0, 0.8) (dark)
+### Accent
 
-### Shadow System
-- **Shadow XS** (`--shadow-xs`): 0 1px 2px 0 rgba(0, 0, 0, 0.05)
-- **Shadow SM** (`--shadow-sm`): 0 1px 3px 0 rgba(0, 0, 0, 0.1), 0 1px 2px -1px rgba(0, 0, 0, 0.06)
-- **Shadow MD** (`--shadow-md`): 0 4px 6px -1px rgba(0, 0, 0, 0.1), 0 2px 4px -1px rgba(0, 0, 0, 0.06)
-- **Shadow LG** (`--shadow-lg`): 0 10px 15px -3px rgba(0, 0, 0, 0.1), 0 4px 6px -2px rgba(0, 0, 0, 0.05)
-- **Shadow XL** (`--shadow-xl`): 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04)
-- **Shadow 2XL** (`--shadow-2xl`): 0 25px 50px -12px rgba(0, 0, 0, 0.25)
+- **Accent**: `hsl(17 55% 42%)` — deep warm terracotta
+- **Accent hover/active/subtle/soft/muted**: stepped variants
 
-### Animation Timing
-- **Ease Out Expo** (`--ease-out-expo`): cubic-bezier(0.16, 1, 0.3, 1)
-- **Ease Spring** (`--ease-spring`): cubic-bezier(0.68, -0.55, 0.265, 1.55)
+### Semantic
 
-These colors are implemented as CSS custom properties and are used throughout the frontend application for consistent theming and accessibility.
+- **Success** `hsl(145 45% 38%)`, **Warning** `hsl(38 80% 50%)`,
+  **Error** `hsl(0 60% 52%)`, **Info** `hsl(210 60% 50%)`
+
+### Typography
+
+- **Space Grotesk** — display/headings
+- **Newsreader** — serif accents
+- **DM Sans** — UI body
+- **JetBrains Mono** — code/mono
+
+### Motion
+
+- **Ease out expo**: `cubic-bezier(0.16, 1, 0.3, 1)`
+- **Ease spring**: `cubic-bezier(0.68, -0.55, 0.265, 1.55)`
+
+## Roadmap
+
+Milestone history and the curated future-phase shortlist live in
+[project.md](/home/tdvorak/Desktop/PROG+HTML/Bookra/project.md).